Web Survey Bibliography
For researchers, a key issue in developing electronic mail as a survey method is to understand what factors are at play as a potential respondent chooses to open or delete a mail message. This research investigated the process by which individuals make decisions about opening and reading versus deleting electronic mail and also assessed attitudes towards electronic mail surveys. The sample received an electronic mail message followed by a telephone interview. Results indicated that individuals delete mail when the subject line does not interest them or when they do not recognize the name of the individual sending the email. Those interviewed reacted favorably to electronic mail surveys for scientific research despite issues on anonymity. However, respondents overwhelmingly described a dislike for commercially based electronic mail surveys.
Thema des vorliegenden Arbeitsberichts ist die Nutzung von E-mail fuer Umfragen. Vorraussetzung fuer die Nutzung dieses Mediums ist, dass die Nachrichten vom Empfaenger geoeffnet und gelesen werden. Es wird mit Hilfe von Telefoninterviews untersucht, welche Faktoren bei der Entscheidung, eine Nachricht zu lesen oder zu loeschen, eine Rolle spielen. Der Autor kommt zu dem Schluss, dass Nachrichten vor allem dann geloescht werden, wenn der Betreff die Empfaenger nicht interessiert oder wenn diese den Namen des Absenders nicht kennen. Die Befragten zeigen eine Vorliebe fuer E-mail-Umfragen im Rahmen wissenschaftlicher Forschungen und aeussern deutliche Abneigung gegen kommerzielle E-mail-Umfragen.
GESIS Homepage (abstract) / (full text)
Web survey bibliography - Germany (361)
- Time Measurement And Pre-testing In On-line-Questionnaires; 2002; Mueller, J., Reimer, M.
- Assessing Internet Questionnaires: The online pretest lab; 2002; Graef, L.
- Understanding the Willingness to Participate in Online-Surveys - The case of E-mail questionnaires; 2002; Bosnjak, M., Batinic, B.
- Ethische Dimensionen der Online-Forschung; 2001; Dzeyk, W.
- Knowledge acquisition, navigation and eye movements from text and hypertext; 2001; Naumann, A., Waniek, J., Krems, J. F.
- Platform-dependent biases in Online Research: Do Mac users really think different?; 2001; Buchanan, T., Reips, U.-D.
- Current Internet science - trends, techniques, results. ; 1999; Reips, U.-D., Batinic, B., Bandilla, W., Bosnjak, M., Graef, L., Moser, K., Werner, A.
- Drop-out caused by JavaScript: "I could not have expected this to happen " - A Web experiment...; 1999; Reips, U.-D., Schwarz, S.
- Getting a foot in the electronic door Understanding why people read or delete electronic mail; 1997; Tuten, T. L.
- Electronic methods of collecting survey data: A review of E-research; 1997; Tuten, T. L.
- The numeric values of rating scales: A comparison of their impact in mail surveys and telephone interviews...; 1994; Schwarz, N., Hippler, H. J.